Hollywood’s Productions, Inc. has a new vehicle at our headquarters in Gaffney, South Carolina. It is a Vita Coco van that is wrapped with one of the coolest marketing displays for the pure coconut water drink company. Over the head of the front windshield it says, “It’s A Beach Party In Here.” There is an attractive wooden crate with a fun coconut display to induce you to hydrate naturally.
Nearly a decade ago, childhood friends Ira Liran and Mike Kirban met two young women from Brazil at a casual dinner in NYC.
The ladies couldn’t get away from what they missed most from their homeland in Brazil. What was it? They replied, “agua de coco,” which the ladies called the most delicious and nutritious drink in the planet.
To make a long story short, Ira met with Mike again to develop a business plan to bring the natural coconut water to the United States, and the rest is history.
Catch HWP’s Vita Coco Coconut Water van traveling around the United States to various stores and events near you! Stay tuned to Can’t Miss HWP to find out where it is heading next!