Under Armour Live Models staffed at The Running Event in Austin, TX

Under Armour Live Models staffed today at The Running Event in Austin, Texas. The Conference and Trade Show Returns to Austin, Dec. 2 to 5, 2014.

The Running Event schedule:

Tuesday, Dec. 2 – Conference and Opening Night Reception

Wednesday, Dec. 3 – Trail Run, Hall of Fame Breakfast, Conference, Trade Show

Thursday, Dec. 4 – Indie 5K, Trade Show, and The 50 Best Running Stores banquet

Friday, Dec. 5 – Final day of the Trade Show (closes at 1 pm).


AUSTIN  – “Lively, interactive, educational” – those are the watch words for The Running Event as it returns to Austin, Tex. and that’s what a diverse group of industry-leading expert speakers aim to deliver. The Running Event (TRE) is a four-day conference and trade show that helps specialty running retailers learn how to operate their businesses more profitably, win over big boxes and Internet competition, and consider purchase of the latest in apparel, footwear and accessories. Formula 4 Media’s ninth annual TRE will be held at the Austin Convention Center, on Dec. 2 to 5, 2014. Attracting retailers from throughout North America and parts of the world are 12 expert speakers, over 250 exhibitors and an estimated 1,000 new products.

Among the speakers this year: 

  • Jim Knight presenting “Customer Service That Rocks,” sponsored by New Balance. Knight is the head of The School of Hard Rocks – the training and development arm of Hard Rock International, with over 30 years of related experience in hospitality. Knight’s talk will focus on organizational culture, world-class service, and internal branding and performance management, among other topics. He has said, “You want employees who are unapologetically authentic in the way they address their customers— those whose behaviors are not fake.” (www.speakers.ca/tag/jim-°©knight/)
  • Bob Phibbs, the Retail Doctor, sponsored by Nathan. Phibbs is an entrepreneur, sales trainer, author and customer service champion with over 20 years experience in helping companies increase sales. His talk is titled, “You Can Compete!” He recently revealed in his The Running Event 2014 Speakers 2 blog that asking a customer “How are you today?” is an example of cringe-inducing toxic behavior (www.retaildoc.com/blog).
  • Jim Dion will describe “The Next Session,” in a presentation sponsored by ASICS. Dion believes earning new customers and keeping existing ones is the key to profitability. His talk will teach retailers how to earn loyalty from customers, and how to cost effectively attract new customers into running stores. Dion will draw on a distinguished career in retailing and a strong academic background to provide strategic solutions for retailers (www.dionco.com).

“This is one event where the ROI is personal growth and continued education,” said retailer Eddie Johnson of A Snail’s Pace, a four-unit running specialty chain in southernCalifornia.


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